Research and Analysis

Expert research and analysis for data mining, processing, evaluation and interpretation. Industry-leading data processing and analysis capabilities coupled with our client-tailored approach to each project ensures that we can produce the data, when you need it and the way you need it. Our R&A consultants will help you interpret your data and make recommendations as to what decisions will bring you closest to your objectives.

research and analysis

We possess subject matter expertise in the following analytical fields:

  • Pattern identification
  • Predictive analytics
  • Predatory behavioral analysis
  • Data management
  • Geospatial and spatio-temporal analyses
  • Criminology and social science
  • Geographic information systems
  • Statistical analysis
  • Computer programming
  • Mathematical modeling
  • Analytic processes
  • Operations Research

Analytical Expertise

Our analysts are experienced professionals that have extensive training in the use of advanced applications, including i2, Tableau, Atlas, Cognos, SPlus, Maple, Angoss, SPSS, Orange, VisOne and various GIS applications, and who possess decades of combined experience in a wide variety of subject areas and industries. An external pool of experts is available to us through various international associations and networks which have been cultivated over the years.

Analytical Capabilities

  • Data cleansing and recoding
  • Real-time data editing
  • Multivariate analysis
  • Statistical testing, including t-test, z-test, ANOVA and Chi-Square
  • Creating of marginals, frequencies, counts and percentages
  • Weighting by factors, targets, percentages or margins
  • Means, medians, standard deviations, etc.
  • Complete variable distribution showing descriptives
  • Conjoint Analysis (Full Profile, Self Explicated and Choice Based Analysis)
  • Simulations
  • Multidimensional Scaling Analysis
  • Correspondence Analysis
  • Cluster Analysis
  • Factor Analysis
  • Data Mining
  • Classification and Regression Trees
  • Neural Network Analysis
  • Multiple Regression
  • Discriminant Analysis
  • Forecasting Analysis
  • Quality optimization
  • Optimization of brand attributes
  • Association rules discovery
  • Customer loyalty / Churn analysis
  • Customer segmentation and profiling
  • Classification of respondent and market segments
  • Development of new advertising and promotional materials
  • Fraud detection (BFSI)
  • Parameter importance analysis
  • Survival time analysis
  • Time series analysis

Research Projects

Our research projects are based on scientific processes and proven methodologies and are focused on gathering current, relevant and usable qualitative and quantitative data for the production of actionable business intelligence. Whether research is to be conducted face-to-face, via telephone, mobile or web-based interfaces, skilled and motivated interviewers and market researchers will be on hand to elicit unbiased and meaningful responses from interviewees.

Although Intertel does not employ its own field interviewers for face-to-face surveys, we have memorandum of understanding with a large and efficient field-force network that has proven itself capable of rapid deployment, flexibility and and a sense of urgency. This, combined with Intertel's technology, infrastructure and organic analytic and research expertise ensures that we are able to conduct research into any field. Our more common research projects focus on the following:

  • Brand Research
  • Business to Business Research
  • CAPI Interviewing
  • CATI Interviewing
  • Consumer Research
  • Depth Interviews
  • Ethnography studies
  • Focus Groups
  • In-depth Interviews
  • Mystery Shopping
  • Online Surveys
  • Pack Testing
  • Pricing Research
  • Product and concept testing
  • Proprietary Panel Building
  • Public Perception
  • Reputation and Image assessment
  • Service Quality Measurement
  • Workshops